Day of the Charro – September 14

On September 14, Ajijic honors the charro—an iconic figure of Mexican culture—with a parade full of elegance and tradition. Early in the day, charros and escaramuzas prepare with embroidered suits, wide-brimmed hats, bows, rebozos, and beautifully saddled horses. The parade moves along the cobblestone streets as families and visitors applaud, take photos, and enjoy the sound of mariachis and brass bands. After the procession, events often continue at nearby arenas, where riders perform classic charrería skills like horse reining, steer tailing, rope tricks, and the thrilling “pass of death.” The day reconnects the town with its rural roots and showcases the discipline and artistry of this Mexican tradition. Stay at Hotel Casa Blanca Ajijic and experience Day of the Charro just minutes from the parade and equestrian exhibitions.