Day of the Virgin of the Rosary – October 31

October 31 in Ajijic is dedicated to the Virgin of the Rosary, one of the town’s most spiritual and heartfelt celebrations. After several days of prayer in homes and chapels, the main event is a nighttime procession where the image of the Virgin—decorated with white flowers and fine fabrics—is carried through the streets. Worshippers follow with candles, praying the rosary and singing Marian hymns. Along the route, homes and businesses decorate their façades with floral altars, candles, and colorful paper, turning the town into a softly lit, sacred space. The evening usually ends with a special mass and, sometimes, simple refreshments like coffee, atole, bread, or tamales shared among the community. Stay at Hotel Casa Blanca Ajijic and experience this beautiful night of faith and light just a short walk from your room.