Three Kings Day – January 6

On January 6, Ajijic celebrates Three Kings Day with a warm, family-friendly event in the main plaza. A giant Rosca de Reyes (traditional crown-shaped sweet bread), baked by local bakeries, is shared among everyone and served with hot chocolate that adds to the cozy atmosphere. With laughter and anticipation, people look for the small figurine hidden inside the bread—whoever finds it commits to providing tamales on Candlemas Day in February, keeping tradition and community ties alive. Children enjoy piñatas, donated toys, raffles, sky lanterns, and traditional games, supported by volunteers and local organizations who work to ensure every child receives a gift. It’s the perfect day to experience Ajijic’s generosity and family spirit. Stay at Hotel Casa Blanca Ajijic and enjoy Three Kings Day right in the heart of the celebration.