• Christmas Posadas – December 17–24

    Ajijic Plaza Guadalupe Victoria 4, Ajijic, Jalisco, Mexico

    Each night reenacts the journey of Mary and Joseph, with piñatas, caroling, and community gatherings. On December 24th, the celebration ends with nativity displays in the plaza and church.

  • New Year’s Parade – January 1

    Ajijic Plaza Guadalupe Victoria 4, Ajijic, Jalisco, Mexico

    Every January 1, Ajijic welcomes the new year with a spontaneous, creative parade organized by the traditional neighborhoods of Las Seis Esquinas and La Villa. Early in the morning, families and neighbors fill the streets with homemade costumes, dance groups, decorated vehicles, and humorous characters that often parody events from the previous year, politicians, or […]

  • Three Kings Day – January 6

    Ajijic Plaza Guadalupe Victoria 4, Ajijic, Jalisco, Mexico

    On January 6, Ajijic celebrates Three Kings Day with a warm, family-friendly event in the main plaza. A giant Rosca de Reyes (traditional crown-shaped sweet bread), baked by local bakeries, is shared among everyone and served with hot chocolate that adds to the cozy atmosphere. With laughter and anticipation, people look for the small figurine […]

  • Feast of San Sebastián – January 20

    Barrio de San Sebastian Marcos Castellanos 64, Ajijic, Jalisco, Mexico

    The Feast of San Sebastián, held on January 20, is one of Ajijic’s most traditional celebrations and takes place in one of its oldest neighborhoods. Days before, residents decorate streets, doorways, and altars, and bake the beloved pan Tachihual in wood-fired ovens. This sweet bread is offered to visitors and worshippers and is considered a […]

  • Ajijic Carnival and the Sayacos – February/March

    Ajijic Plaza Guadalupe Victoria 4, Ajijic, Jalisco, Mexico

    Ajijic’s Carnival is an explosion of color and energy, led by the famous Sayacos who take over the streets with papier-mâché masks, wild wigs, mismatched clothes, and lots of flour. For several Sundays, especially Carnival Sunday, the neighborhoods and town center turn into a giant open-air stage: parades, bands, dance groups, and community contingents fill […]

  • Capirotada Festival – Saturday before Palm Sunday

    Malecón Del Paseo 10, Ajijic, Jalisco, Mexico

    The Capirotada Festival, held on the Saturday before Palm Sunday, is a delicious way to discover one of Mexico’s classic Lenten desserts. In Ajijic’s main plaza, local cooks set up beautifully decorated booths to showcase their versions of capirotada—a bread pudding soaked in piloncillo syrup and topped with nuts, dried fruit, cheese, spices, and sometimes […]

  • Verbena Jamaica del Pasado – Palm Sunday

    Ajijic Plaza Guadalupe Victoria 4, Ajijic, Jalisco, Mexico

    On Palm Sunday, the Verbena Jamaica del Pasado transforms downtown Ajijic into a charming scene from old Mexico. The main plaza fills with food stands decorated with palm leaves, clay pots, colorful paper cutouts, and traditional utensils, where cooks serve pozole, tamales, crispy tacos, enchiladas, capirotada, tepache, atole, and more, following decades-old family recipes. Modern […]

  • Live Stations of the Cross – Good Friday

    Parroquia de San Andrés Marcos Castellanos 14, Ajijic, Jalisco, Mexico

    Every Good Friday, Ajijic becomes the stage for a deeply moving Live Stations of the Cross, organized completely by the local community. Residents act out the Passion of Christ, starting from the Church of San Andrés and walking through the streets up into the surrounding hills. Fourteen stations are reenacted with simple but meaningful costumes, […]

  • Holy Cross Day – May 3

    Santuario de Nuestra Señora de Guadalupe Ocampo 110, Ajijic, Jalisco, Mexico

    On May 3, Ajijic fills with beautifully decorated crosses made from flowers, fruit, colorful paper, ribbons, pan Tachihual, and even bottles of tequila. Holy Cross Day honors construction workers but has become a celebration embraced by the entire community. Crosses are placed on the roofs of new buildings, on home altars, on façades, and in […]

  • Balloon Regatta – Saturday before September 15

    Campo Deportivo Cruz Azul Revolución 83, Ajijic, Jalisco, Mexico

    The Balloon Regatta, held the Saturday before September 15, is one of Ajijic’s most spectacular events. Neighborhood teams build giant hot-air balloons from delicate tissue paper—fully handmade and assembled with impressive skill. Some designs are modest and small, while others reach over ten meters high, featuring geometric patterns, characters, flowers, or patriotic symbols. At the […]

  • Uses and Traditions of the Rebozo – Sunday before September 15

    Uses and Traditions of the Rebozo is a celebration of Ajijic’s cultural identity, where the traditional shawl is presented alongside many of the town’s most beloved customs. The main plaza becomes a living runway where women of all ages parade with both new and heirloom rebozos, children wear traditional outfits, and folkloric dances, mariachis, charros, […]

  • Day of the Charro – September 14

    Lienzo Charro Ajijic Revolución 80, Ajijic, Jalisco, Mexico

    On September 14, Ajijic honors the charro—an iconic figure of Mexican culture—with a parade full of elegance and tradition. Early in the day, charros and escaramuzas prepare with embroidered suits, wide-brimmed hats, bows, rebozos, and beautifully saddled horses. The parade moves along the cobblestone streets as families and visitors applaud, take photos, and enjoy the […]