In Ajijic, faith is not confined to the walls of its temples—it fills the streets, the songs, and the smiles of its people. Every October, this Magical Town on the shores of Lake Chapala bursts into color with flowers, processions, prayers, and music to honor its spiritual patron, the Virgin of the Rosary. It’s a deeply rooted celebration that unites generations through devotion and joy.
Throughout the entire month, the community transforms the town into a vibrant space of faith and festivity. On October 31st, the morning begins with the recitation of the rosary, in the afternoon with a mass at the parish, and at night the plaza fills with music, dancing, fireworks, and the gathering of the whole town.
Staying at Hotel Casa Blanca Ajijic allows you to experience this unique tradition just steps from the main plaza, the parish, and the chapel where it all began.
History and Devotion: How the Tradition Began
The devotion to the Virgin of the Rosary in Ajijic has deep historical roots. It dates back to the 18th century, when the Chapel of Our Lady of the Rosary was built—one of the oldest temples in town. Since then, the image of the Virgin has symbolized protection, hope, and unity for the local community.
For generations, Ajijic’s families have proudly preserved this tradition. The chapel, located across from the main plaza, was restored through community efforts, reinforcing its role as a spiritual center. The Virgin represents not only Catholic faith but also the collective identity of a town that continues to keep its customs alive.
Although the main celebrations originally took place on the first Sunday of October, today they extend throughout the entire month, culminating on October 31, when the Virgin’s image is joyfully returned to her chapel amid music, prayers, and applause.
The Chapel of the Virgin of the Rosary
Among Ajijic’s most beloved and historic temples, the Chapel of the Virgin of the Rosary holds a special place in the hearts of locals. Built in the late 18th century, when Ajijic was still a small lakeside village, it was constructed by local artisans using adobe, stone, and tile in a simple yet symbolic colonial style.
For more than two centuries, the chapel has served as a gathering point for popular devotion. Inside, it houses the original image of the Virgin of the Rosary—an artistic and spiritual treasure adorned with a blue mantle and a golden rosary.
Every October, this humble chapel becomes the heart of Ajijic’s religious life. Neighbors decorate it with white flowers, candles, and ribbons; altars are filled with offerings; and visitors arrive to give thanks or ask for blessings.
Despite the passage of time, the building has retained its original charm. Its modest façade contrasts with the colorful streets that surround it, while the tranquil interior emanates a sense of peace that only places marked by centuries of faith can offer.
Today, the Chapel of the Virgin of the Rosary stands not only as a religious landmark but also as a cultural and historical symbol of Ajijic—silent witness to generations who have kept this devotion alive.
October in Ajijic: A Month Devoted to the Virgin
October is undoubtedly the most colorful and spiritual month on Ajijic’s calendar. For 31 days, each neighborhood takes turns organizing tributes to the Virgin, adorning the streets with flowers, paper flags, and altars.
At dawn, the sound of firecrackers marks the beginning of the day as residents gather for morning rosary prayers. In the afternoons, masses are held at San Andrés Parish, drawing both locals and visitors.
The entire community takes part—from children carrying flowers to elders lending their cherished rosaries. Visitors who come to Ajijic in October witness not just a religious celebration, but a moving expression of togetherness and cultural pride.
October 31: The Great Day of the Virgin of the Rosary
The last day of October marks the most anticipated moment of the celebration. In the afternoon, the image of the Virgin of the Rosary is carried in procession through the streets of Ajijic, accompanied by dancers, musicians, and hundreds of faithful who sing hymns while holding candles and flowers.
Upon her arrival at San Andrés Parish, a solemn mass is held, where the community gathers to give thanks and renew its devotion. As night falls, the image of the Virgin returns to her chapel in a deeply emotional procession, closing the month-long celebration with a festive evening in the main plaza.
The town bursts into color and sound—pre-Hispanic dances, brass bands, fireworks, traditional snacks, and the spectacular “castillo” (tower of pyrotechnics) light up the sky in a breathtaking display of joy and gratitude. This fusion of faith and festivity captures the essence of Ajijic’s cultural spirit.
October 31 Pilgrimage: The Journey of Faith
In 2025, the traditional pilgrimage on October 31 continues to embody one of Ajijic’s most cherished expressions of devotion.
At 5:00 p.m., the image of the Virgin of the Rosary departs from the parking lot of San Andrés Parish, joined by dancers, musicians, and hundreds of followers who move through the streets in prayer and song.
The procession follows a symbolic route filled with history—along Galeana, Guadalupe Victoria, Aldama, Constitución, Ocampo, Hidalgo, and Parroquia Streets—before returning to the main church for the evening mass in honor of the Virgin.
Throughout the route, homes are decorated with flowers, candles, and ribbons. Locals stand in their doorways to greet the passing image with reverence and emotion. The sound of bells, songs, and fireworks echo through the town as Ajijic once again lives its most heartfelt expression of faith.
From Hotel Casa Blanca Ajijic, located just steps from several of the procession streets, you can witness this moving event and feel the energy that brings the town together.
Key Places to Experience the Celebration
During the festivities, four main sites serve as the heart of religious and cultural activity:
Chapel of Our Lady of the Rosary
Located across from the main plaza, this chapel houses the Virgin’s image for most of the year and stands as the central symbol of local faith.
San Andrés Apóstol Parish
The main church of Ajijic, where the solemn masses are held. Its colonial architecture and festive atmosphere make it a must-visit landmark.
Sanctuary of Our Lady of Guadalupe (Seis Esquinas Neighborhood)
Each year, on September 26, the Virgin of the Rosary is taken here and remains until September 30, when she returns to San Andrés Parish.
Ajijic Main Plaza
The social heart of town, where food stands, fireworks, and music create a vibrant community celebration.
All of these locations are within walking distance from Hotel Casa Blanca Ajijic, making it easy to join in the festivities without worrying about transportation or parking.
Traditions That Bring the Celebration to Life
Beyond its religious significance, the Day of the Virgin of the Rosary is a living cultural tradition that blends faith, art, and community. Some of the most beloved customs include:
- Morning rosary prayers accompanied by songs and church bells.
- Traditional dances combining indigenous and Catholic elements.
- Altars adorned with white flowers and candles, symbols of purity and hope.
- Offerings of food and music shared among families and friends.
- The fireworks “castillo,” a towering display that lights up the night sky.
These traditions reflect a collective devotion passed down through generations. For visitors, participating respectfully offers a rare opportunity to experience the authenticity and heart of Ajijic’s cultural identity.
Practical Tips for Visiting During the Festivities
If you plan to visit Ajijic in October, here are a few tips to make your experience more enjoyable:
- Arrive early—procession start at 5 pm on October 31 and streets fill up quickly.
- Dress comfortably and modestly, especially if attending religious services.
- Support local vendors by trying traditional snacks such as tacos, tamales, and roasted corn.
- Explore on foot—many central streets are closed to traffic during major events.
- Respect religious spaces—avoid taking photos during mass or interrupting prayers.
The celebration is family-friendly and generally safe, though visitors should remain cautious in crowded areas.
Staying at Hotel Casa Blanca Ajijic ensures easy access to every event without worrying about transportation.
October in Ajijic: The Perfect Time to Visit
Beyond this beautiful religious festival, October is one of the most vibrant months in Ajijic. Just days later comes Día de Muertos (Day of the Dead), another colorful and deeply meaningful tradition celebrated throughout town.
The weather is mild, the landscapes are lush, and the atmosphere blends spirituality, culture, and festivity. For those seeking an authentic experience, October is the perfect month to discover the soul of Ajijic and connect with its people.
Ajijic: A Magical Town Where Culture and Nature Meet
Nestled between the mountains and Lake Chapala, Ajijic captivates visitors with its artistic energy, living history, and exceptional quality of life. Every street tells a story, every mural reflects its creative spirit, and every sunset feels timeless. It’s the perfect destination for those who seek peace, inspiration, and beauty in one place.
Festivals and Traditions in Ajijic: Experience the Joy and Culture of the Town
In Ajijic, every month brings a celebration. From the colorful Regata de Globos (Hot Air Balloon Festival) in September to the mystical Day of the Dead in November, this Magical Town celebrates its heritage with music, dances, processions, and traditional food. The streets come alive with color, faith, and community, offering visitors an authentic connection to the heart of Mexico.
Faith, Culture, and Hospitality: Three Reasons to Visit Ajijic
The Day of the Virgin of the Rosary embodies the best of Ajijic—its profound faith, cultural richness, and warm hospitality. Attending this celebration is not just witnessing a religious event but becoming part of a living tradition renewed year after year.
Whether you seek spiritual reflection, cultural immersion, or simply the beauty of Lake Chapala, October in Ajijic offers something for everyone. And staying at Hotel Casa Blanca Ajijic means experiencing it all from the very heart of the celebration.
