A Magical Town on the Shores of Lake Chapala
Nestled in the heart of Jalisco, Ajijic is a Magical Town that enchants visitors with its unique blend of natural beauty, artistic expression, and rich traditions. Located along the shores of Lake Chapala, its cobblestone streets and colorful façades create a welcoming atmosphere that draws travelers from all over the world. With a vibrant art scene and a spring-like climate year-round, Ajijic is the perfect destination for those seeking peace and culture in one place.

Some of its top attractions include the lakeside boardwalk (malecón), offering stunning sunset views, and the lively Main Plaza, where locals gather to enjoy music, painters, and charming cafés.
The Ajijic Cultural Center hosts rotating art exhibitions and events that showcase the creativity of local artists.
Ajijic is also known for its traditional festivities, like Día de Muertos and the patron saint festival for San Andrés, where music, food, and joyful celebrations fill the streets.
Whether you’re exploring art galleries, savoring delicious Mexican cuisine, or simply relaxing by the lake, Ajijic offers an unforgettable experience for every visitor.
Where is Ajijic?
Ajijic is a colorful Mexican village located between the mountains and Lake Chapala, in the state of Jalisco. It’s just a 40-minute drive from Guadalajara, Mexico’s second-largest city. The town sits between San Antonio Tlayacapan to the east and San Juan Cosalá to the west.
Ajijic lies on a narrow strip of land between the lake and the mountains, giving it breathtaking views, natural serenity, and a peaceful environment surrounded by nature.
The Perfect Climate – All Year Long
Ajijic is known for having one of the most pleasant climates in the world. With an average temperature of 22°C (72°F), the town enjoys sunny days and cool evenings for most of the year.
- Mild temperatures year-round
- Low humidity, making heat feel comfortable
- Refreshing lake breezes
- 300+ sunny days per year
This exceptional weather makes Ajijic ideal for outdoor living, relaxation, and a healthy, active lifestyle.

History and the Meaning of “Ajijic”
Founded in 1531, Ajijic is one of the oldest towns in Mexico. Its name comes from the Náhuatl word Axixic, which means “the place where water springs forth.”
Despite its growth over the years, Ajijic has preserved its colonial charm, local traditions, and strong community spirit.
Artistic Streets Full of Color
Walking through Ajijic feels like stepping into a living painting. Its narrow cobblestone streets are lined with brightly painted buildings, and many walls are covered in murals created by local artists. You’ll hear the bells of the church, the clopping of horse hooves, and traditional village sounds that add to the town’s magic.
Ajijic lives and breathes art, culture, and history every day.

Must-Do Activities in Ajijic
If you’re planning a visit to this Magical Town, make sure to enjoy:
- Strolling along the malecón and snapping a postcard-worthy photo
- Tasting the food – from street tacos to fine international cuisine
- Horseback riding through town
- Relaxing in the plaza and people-watching
- Admiring murals and exploring art galleries
- Visiting the local market (tianguis) on Wednesday mornings

Cost of Living & Community
Ajijic is well known for having one of the largest communities of expats in Mexico, especially from the U.S. and Canada. This creates a cosmopolitan vibe while keeping its authentic Mexican roots.
- Affordable living compared to many places in North America
- A variety of restaurants, shops, and cultural activities
- An ideal spot for retirement or extended stays
Ajijic offers a quality lifestyle at a fraction of the cost.
Ajijic: Officially a “Pueblo Mágico”
In 2020, Ajijic received the official designation of Pueblo Mágico (Magical Town) from Mexico’s federal tourism board. The title recognizes its natural beauty, cultural richness, historic value, and welcoming spirit.
Here, you can connect with nature, find artistic inspiration, and enjoy a laid-back lifestyle surrounded by breathtaking scenery.

Come Experience the Magic of Ajijic
Ajijic is more than a destination—it’s a way of life. A place to relax, recharge, and be inspired. Whether you’re visiting for a few days or planning a longer stay, this lakeside gem will stay in your heart forever.
Book your stay at Hotel Casa Blanca Ajijic and experience the magic for yourself.