Festivals and Traditions in Ajijic

Ajijic: A Town Where Tradition Lives on Every Street

Ajijic is more than a beautiful lakeside town—it’s a place where tradition is part of everyday life. Walking through its streets, you’ll quickly notice that celebrations here are not occasional events, but living expressions of community, faith, and shared history. From colorful parades and lively carnivals to candlelit processions and family-centered festivities, Ajijic’s traditions unfold throughout the year, shaping the rhythm of local life.

What makes these festivals truly special is their authenticity. Many are organized not by institutions or tourism boards, but by neighbors, families, and local groups who proudly keep their customs alive. Music fills the plazas, food is shared openly, and generations come together to celebrate moments that have been repeated for decades—sometimes centuries. These traditions are the soul of Ajijic, offering visitors a genuine connection to Mexican culture beyond sightseeing.

Stay close to it all—book your stay at Hotel Casa Blanca Ajijic and experience Ajijic’s festivals from the heart of the town.

Celebrations That Bring Ajijic to Life

New Year’s Parade – January 1st

Ajijic kicks off the year with a joyful parade organized by the neighborhoods of Las Seis Esquinas and La Villa. It’s a colorful, energetic start that sets the tone for the months to come.

Three Kings Day – January 6th

Families gather in the main plaza to enjoy the traditional Rosca de Reyes sweet bread, piñatas, candy, and gifts. It’s a magical moment for children and adults alike.

San Sebastián Day – January 20th

Although San Andrés is the town’s main patron saint, the San Sebastián neighborhood honors its own with a lively procession and an all-night celebration.

Carnival & the Sayacos – February/March

The day before Ash Wednesday, a parade takes over the streets featuring floats, music, and the famous Sayacos—men in exaggerated costumes who toss flour at the crowd. It’s wild, fun, and unforgettable.

Capirotada Festival – Saturday before Palm Sunday

This event celebrates capirotada, a traditional Mexican bread pudding eaten during Lent. Expect tastings, friendly competitions, and unique family recipes.

Live Stations of the Cross (Via Crucis) – Holy Week

One of the most moving events in Mexico. Locals act out the Passion of Christ from the church to the mountains, with powerful performances, detailed costumes, and deep devotion.

Holy Cross Day – May 3rd

Homes are decorated with colorful crosses, paper banners, fruit, traditional foods, and offerings—an example of faith expressed through beauty.

Ajijic Balloon Regata – Saturday before September 15th

Giant handmade tissue-paper balloons are released into the sky, filling the air with color and excitement. It’s one of Ajijic’s most creative and beloved traditions.

Rebozo Parade in Ajijic – September

The Rebozo Parade in Ajijic brings music, color, and culture to life each September in the heart of town. A true celebration of tradition.

Day of the Charro – September 14th

Charros (Mexican cowboys) parade through the streets on horseback and end with rodeo events, games, and live music in the town’s Lienzo Charro arena.

Mexican Independence Day – September 15th

An evening filled with children’s games, mariachi bands, and the traditional “Grito de Independencia” in the plaza. It’s a true Mexican celebration, full of pride and joy.

Independence Day Parade – September 16th

Local schools and community groups march through town, showing their patriotic spirit and respect for Mexican history.

Day of the Virgin of the Rosary – October 31st

A candlelit procession, fireworks, and a festive fair in the main plaza honor the Virgin with community and color.

Day of the Dead – November 2nd

Altars, traditional Catrina costumes, live music, and a nighttime procession from the cemetery to the boardwalk. This heartfelt celebration honors ancestors with beauty and soul.

Saint Andrew’s Festival (Fiesta Patronal) – November 21–30

Nine days of celebration for Ajijic’s patron saint with fireworks, processions, music, dancing, and traditional food. The whole town takes part.

Christmas Posadas – December 17–24

Each night reenacts the journey of Mary and Joseph, with piñatas, caroling, and community gatherings. On December 24th, the celebration ends with nativity displays in the plaza and church.

Read more about Christmas Posadas…

The Heart of Ajijic: Its People

What makes Ajijic’s festivals truly special is not the size or scale, but the heart behind them. These events aren’t organized by corporations or the government—they’re made possible by locals who give their time, energy, and love. Entire families spend weeks preparing altars, cooking traditional dishes, and making costumes.

Each celebration is a reflection of Ajijic’s spirit: joyful, generous, and deeply proud of its roots.

Experience the Spirit of Ajijic

If you’re planning to walk along the Malecón or looking for authentic places to visit in Ajijic, try to come during one of these festive times. You’ll enjoy more than just beautiful views—you’ll take part in a cultural experience that stays with you long after your trip ends.

Book your stay at Hotel Casa Blanca Ajijic and immerse yourself in the magic of a town where every celebration comes straight from the heart.