Ajijic: A Town Where Tradition Lives on Every Street
If you’re searching for places to visit in Ajijic, you can’t miss its vibrant festivals and traditions. This charming village on the shores of Lake Chapala is known not only for its natural beauty and iconic boardwalk (Malecón) but also for the joyful spirit of its people.
Here, the community keeps celebrations alive all year long—many organized not by institutions, but by neighbors and families who proudly preserve their cultural roots. These traditions are the heartbeat of Ajijic: full of color, music, food, dance, and stories passed down from generation to generation.
Celebrations That Bring Ajijic to Life
New Year’s Parade – January 1st
Ajijic kicks off the year with a joyful parade organized by the neighborhoods of Las Seis Esquinas and La Villa. It’s a colorful, energetic start that sets the tone for the months to come.
Three Kings Day – January 6th
Families gather in the main plaza to enjoy the traditional Rosca de Reyes sweet bread, piñatas, candy, and gifts. It’s a magical moment for children and adults alike.
San Sebastián Day – January 20th
Although San Andrés is the town’s main patron saint, the San Sebastián neighborhood honors its own with a lively procession and an all-night celebration.
Carnival & the Sayacos – February/March
The day before Ash Wednesday, a parade takes over the streets featuring floats, music, and the famous Sayacos—men in exaggerated costumes who toss flour at the crowd. It’s wild, fun, and unforgettable.
Capirotada Festival – Saturday before Palm Sunday
This event celebrates capirotada, a traditional Mexican bread pudding eaten during Lent. Expect tastings, friendly competitions, and unique family recipes.
Live Stations of the Cross (Via Crucis) – Holy Week
One of the most moving events in Mexico. Locals act out the Passion of Christ from the church to the mountains, with powerful performances, detailed costumes, and deep devotion.
Holy Cross Day – May 3rd
Homes are decorated with colorful crosses, paper banners, fruit, traditional foods, and offerings—an example of faith expressed through beauty.
Balloon Regatta – Saturday before September 15th
Giant handmade tissue-paper balloons are released into the sky, filling the air with color and excitement. It’s one of Ajijic’s most creative and beloved traditions.
Day of the Charro – September 14th
Charros (Mexican cowboys) parade through the streets on horseback and end with rodeo events, games, and live music in the town’s Lienzo Charro arena.
Mexican Independence Day – September 15th
An evening filled with children’s games, mariachi bands, and the traditional “Grito de Independencia” in the plaza. It’s a true Mexican celebration, full of pride and joy.
Independence Day Parade – September 16th
Local schools and community groups march through town, showing their patriotic spirit and respect for Mexican history.
Day of the Virgin of the Rosary – October 31st
A candlelit procession, fireworks, and a festive fair in the main plaza honor the Virgin with community and color.
Day of the Dead – November 2nd
Altars, traditional Catrina costumes, live music, and a nighttime procession from the cemetery to the boardwalk. This heartfelt celebration honors ancestors with beauty and soul.
Saint Andrew’s Festival (Fiesta Patronal) – November 21–30
Nine days of celebration for Ajijic’s patron saint with fireworks, processions, music, dancing, and traditional food. The whole town takes part.
Christmas Posadas – December 17–24
Each night reenacts the journey of Mary and Joseph, with piñatas, caroling, and community gatherings. On December 24th, the celebration ends with nativity displays in the plaza and church.
The Heart of Ajijic: Its People
What makes Ajijic’s festivals truly special is not the size or scale, but the heart behind them. These events aren’t organized by corporations or the government—they’re made possible by locals who give their time, energy, and love. Entire families spend weeks preparing altars, cooking traditional dishes, and making costumes.
Each celebration is a reflection of Ajijic’s spirit: joyful, generous, and deeply proud of its roots.
Experience the Spirit of Ajijic
If you’re planning to walk along the Malecón or looking for authentic places to visit in Ajijic, try to come during one of these festive times. You’ll enjoy more than just beautiful views—you’ll take part in a cultural experience that stays with you long after your trip ends.
Book your stay at Hotel Casa Blanca Ajijic and immerse yourself in the magic of a town where every celebration comes straight from the heart.
